We Did It — Tesso Is Officially in Production!

I can hardly believe I’m typing this: Tesso just had its first production run — and it went off without a hitch.

It’s been over a year and a half since this was just an idea scribbled in a notebook. To see it finally become a real product — something I can hold in my hand — is surreal.

There are too many people to thank who helped get me to this moment. Friends, family, mentors, and the patient suppliers who answered my endless newbie questions about cans and tequila.

To Anyone Chasing a Dream

I wanted to use this post to say something to anyone who’s in the messy middle of their own dream: don’t give up.

There will be challenges.
There will be self-doubt.
You’ll make mistakes (probably a lot of them).

But if you keep putting one foot in front of the other — even on the days that feel slow or impossible — you’re still moving forward. That’s how dreams turn into reality.

A Personal Win

I’m proud of myself in a way I didn’t expect.
I came into this industry with zero experience. I had no roadmap. But I leaned on the grit I built over my career, asked a million questions, and kept going when things felt overwhelming.

From sourcing every single ingredient in the recipe to choosing the right aluminum for the can, the label, even the can tops… I did that. And I’m proud of it.

Tesso’s first cans are here because of persistence — and because of the belief that a good idea, paired with a lot of grit, can actually make it out into the world.

If you’re chasing something that feels out of reach right now: keep going. Don’t quit.

This is your sign that it’s possible.

- Austin